Here is a terrific presentation that explains the recent Panda slap from Google. If you have no idea what I am talking about, basically Google have changed how they rank sites and this will have a major effect on how web sites are ranked and thus their level of success as regards traffic. The bottom line as far as we eWriters are concerned is that it supports my long held belief that the best way to get solid traffic is to offer content worth reading and worth coming back to.
The days of the $1 for 100 word ‘article’ are over, effectively. The SEO experts who relied on pumping out these petty collections of words and calling them articles with a link to the web site they wish to manipulate the ranking of will now have to find other ways to justify their existence. Tightly written content placed on well laid out and easy to navigate pages offering the visitor quality information or entertainment – that is the secret.
It is not just good content that is needed now but also properly constructed web sites that make it easy and enjoyable for humans to interact with. Interaction is the key and the more you can put on your site for the visitor to interact with, and that means more than just read, the better. ‘Interact’ with the Webinar presentation below and invest an hour of your life for a lot more in return, with thanks to ‘Guerilla’ and the good people at www.dripfeedblasts.com